We build audiences through new, meaningful, and satisfying content on any platform.

Our Divisions

Business Model

Our business model has evolved into a multiplatform brand that, paired with our unique channels of distribution and broad reach in social media, we have become a communication and editorial powerhouse in the digital world.

The building blocks of Prowell Media

  • Prowell Media

    Prowell Media

    A portfolio of influential editorial brands that focuses on key passion points that millions of people connect with on a daily basis. We tell high-quality stories across platforms and formats accessible to our broad audience no matter where they are or what their interests are.

  • Prowell Creative

    Prowell Creative

    A talented group of writers, designers, analysts and coders who tell stories for different brands using the same tools that drive our success in our editorial portfolio, we create memorable and engaging content.

    Explore our case studies

  • Prowell Films

    Prowell Films

    A highly skilled team of producers, screenwriters, directors and editors work together to develop and produce different types of audiovisual content for our media portfolio, partners and clients. With careful pre-production, photo and film editing and post production, Prowell Films tells a story through a different lens.

  • Prowell X

    A rare blend of designers, developers, operations engineers, community managers and financiers charged with the task of merging product and research development with media equity management.


Our success stories

Our Brands

  • Referee


    Referee broke the internet by reinventing sports in the digital landscape. It’s not sports journalism but sportainment. With irreverence, Mexico and U.S. Hispanic’s top influencers create quality entertaining content like you’ve never seen before.


  • GoBizNext


    This is the place to go for next-generation entrepreneurs looking for the inside scoop on business, gadgets and innovation trends. It’s a one-stop shop for business digital journalism.


  • Es Barrio

    Es Barrio

    Barrio is a news, politics and pop culture site for Latinos living in the U.S. Barrio’s personality is like no other because it is independent, irreverent, humorous and and always willing to shed a light on what’s important to its community.


  • Noticias en la mira

    Noticias en la mira

    Sometimes a quick day-of news story isn’t enough. Noticias en la Mira is an investigative journalism site that covers political, social and financial issues in Mexico in a way that is relatable and gives audience the full scoop.


  • Saga


    Mexico’s most renown interviewer and pioneer behind the Big Brother series in the country, Adela Micha has launched SAGA. With a brand new platform driven 100% by Facebook Lives and Facebook Radio, Adela will entertain her audience through a relevant take on pop culture, films, music, pets, food, and beauty.

  • Apantalla


    The first native digital brand specializing in ShowBiz in Mexico and with a team of high-reach influencers on social media, Apantalla arrives on the digital scene connecting with young audiences nationwide. Headed by Gustavo Adolfo Infante; renown entertainment journalist, Apantalla takes entertainment news to the next level. Dive into this social platform that talks about what happens around us in a fun and highly viral shareable way.

118,9 M

Unique monthly visitors


Total monthly content views